pet proof carpet



What is Magic Fresh®?

Exclusive to carpets made by Beaulieu, Magic Fresh is an environmentally-friendly carpet treatment specially formulated to neutralize common household odours such as pet urine, food and cigarette smoke. It is a self-renewing, odour reducing formula that is effective for the life of the carpet and it is completely safe and natural. The effectiveness of Magic Fresh is best understood by comparing it to the way baking soda neutralizes odours in your refrigerator, except with Magic Fresh, you don’t have to replace the box!

What does Magic Fresh® do?

It eliminated most common household odors such as pet urine, cigarette smoke and food.

  • Patented odor eliminator built into your carpet
  • Eliminated a broad range of household odors
  • Lasts as long as your carpet, guaranteed!
  • Works faster and lasts longer than the competition
  • Natural, environmentally and pet-friendly

Is there clinical proof? YES!

Magic Fresh was tested using two most common odor complaints in the home – pet urine and cigarette smoke. When comparing results measured at the 7 minute mark on carpet treated with Magic Fresh versus a non-treated carpet, after a full 90 minutes the measured improvement on the Magic Fresh treated carpet was 80.8% for pet urine and 90.0% for cigarette smoke.


How does Magic Fresh® work?

The effectiveness of Magic fresh is best understood by comparing it to the way baking soda neutralizes odors in your refrigerator, except with Magic Fresh, you don’t have to replace the box!

Beaulieu uses proprietary and exclusive materials applied to carpet fibers during the manufacturing process to give the carpet its Magic Fresh capabilities. When unpleasant odors come in contact with the carpet fibers, the Magic Fresh application neutralizes the offending odors and releases them as harmless carbon dioxide (co2) into the air.


You’re probably wondering…

Can I clean my Magic Fresh carpet?
Yes. We recommend professionally cleaning your carpet every 12 to 18 months.

How long does Magic Fresh last?
For the life of your carpet – up to 10 years or up to 5 hot professional extraction cleanings.

Where do the odors go?
They are broken down into simpler, smaller non odorous components and released into the air.

Will my carpet smell because it is capturing odors?
No. All odors are broken down at a microscopic level. Your nose will not be able to detect any odor.

Will Magic Fresh always eliminate odors?
Magic Fresh works continuously to reduce most common household odors.

Silver Release® is an antimicrobial carpet treatment that safely and naturally inhibits the growth of odor and stain causing bacteria, mold and mildew. It’s exclusive to Beaulieu America and is added to select carpets during the manufacturing process. Silver has long been recognized as a powerful antimicrobial element and has been used in water preservation since ancient times. In fact, the saying “born with a silver spoon in one’s mouth” is largely based on the fourteenth century practice of placing silver spoons in the mouths of wealthy children as a means of preventing disease. More recently, zinc and copper have been found to have strong antimicrobial properties as well. We have combined all of these elements in Silver Release® to create a one-of-a-kind antimicrobial carpet treatment.



The key to its effectiveness is a unique, balanced combination of silver and either zinc or copper ions. The process takes the same moisture that the microbes use to live and instead, uses it to initiate the release of ions from the fibers. These ions then bind to the microbes, inactivating them. Silver ion technology is widely used in other antimicrobial applications, from surgical masks and bandages to laundry equipment.

Because it’s added to the carpet fibers during the manufacturing process (much like our Magic Fresh® odor reducing carpet treatment), you don’t do anything to activate it. It’s always at work. The treatment lasts for the life of the carpet. For a fresher, healthier feeling home, there’s nothing better than carpet with Silver Release® antimicrobial carpet treatment, available only from Beaulieu®.

*Silver Release® is a trademark of Beaulieu Group, LLC and is not related in any way to the antimicrobial feature of the carpet. Such antimicrobial characteristics are built into the carpet to protect the carpet only from stain and odor causing bacteria, mold, and mildew. THE ANTIMICROBIAL CHARACTERISTICS DO NOT EXTEND TO PEOPLE OR ANIMALS AND IN NO WAY AFFECT OR IMPROVE THE HEALTH OF PEOPLE OR ANIMALS.